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Running a company in Denmark as a foreigner requires professional assistance

Opening a company in a country that is not your homeland can be challenging. Therefore, Visometric decided to team up with Merito for counselling and practical assistance.

Visometric is a visualization studio that focuses on delivering photorealistic materials – from images, videos and 360 virtual tours to house configurators, 3D selectors, and VR experiences.


CEO and Co-founder, Anda Popoviciu explains why teaming up with Merito was key for Visometric:

“Opening a company in a country that is not your homeland can be a challenging task, because it comes with a specific set of rules, laws, and responsibilities that you must comply with as an owner. Before working with Merito, the method to keep up with all these was to ask around and read online.


This can be difficult, because accounting is a field of itself, and it is not something that can be learned in 1-2 days. I tried to create a system using tools like e-conomic and Danløn, and I started to get in the routine of creating posts for the expenses, making the declarations that are necessary, etc.


However, I always felt insecure, because you need to be more than just familiar with the field to be able to always remain on top of the situation, have everything up to date, always keep yourself updated with new laws or deadlines for declarations, and not least, to be smart in your accounting: improve your systems and make them more efficient so you can save time and avoid mistakes.”

”The way we collaborate is that I do the day-to-day bookkeeping tasks, and then the work is checked by Merito.”

- Anda Popoviciu

What Merito does for Visometric

Anda Popoviciu goes on to explain exactly how Merito helps Visometric:


“Merito helps us with producing accurate financial records and maintaining efficient recordkeeping practices, including tracking expenses and revenues, tax preparation and consultation, bank reconciliations, payroll records, etc."

A relief to get help from someone who knows the system and the rules and regulations

For Anda Popoviciu, the biggest gain is the relief she experiences though having Merito to ensure that all rules and regulations are met.


“Having someone specialized that checks my entries and teaches me how to create them properly really takes the pressure off my shoulders. Merito also provides me with detailed descriptive manuals on how to do the tasks, and that is a huge help, too. So, for me there is a learning process, too, which I like, because as an owner I need to understand how the administrative part works.” 

”I would recommend Merito as an accounting and counseling firm to any startup, not only because their service is professional but also because they have great interpersonal skills (...)”

- Anda Popoviciu

A warm recommendation

The co-operation between Merito and Visometric receives praise from Anda Popoviciu, as she states:


“I would recommend Merito as an accounting and counseling firm to any startup, not only because their service is professional but also because they have great interpersonal skills. Being a startup and working on building a client network, and a stable income, it is difficult to enroll for a traditional subscription for accounting services. Therefore, finding a middle ground where I do some of the work, and collaborate with Merito to make sure that we comply with the standards is a great solution for us now.”


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